CHARITY WEBSITE BRIEF

Charity or project:
Purpose of the website:

VISITORS AND ACTIONS
Repeat for each main visitor group.
Visitor group:
What they need to understand:
Next action:
Where that action leads (existing page, service or contact route):

PAGES IN THE FIRST SCOPE
Repeat for each proposed page.
Page name:
Purpose:
Main visitor action and destination:

Ideas for later, outside this scope:

AVAILABLE MATERIAL
Approved words and where to find them:
Logo and permission to use it:
Photographs, permissions and alt text:
Public contact details and enquiry route:
Other supplied assets and their sources:

MISSING MATERIAL
Repeat for each missing item.
Item:
Who will supply or confirm it:

REVIEW AND APPROVAL
Person who collects feedback and approves the content:
Other reviewers and the pages or facts they check:
Unanswered questions:
Questions about reviewing and publishing future changes:

PRIVACY AND PERMISSIONS
Remove unnecessary personal details before sharing this brief.
Check permission to share linked files and use supplied material.

REVIEW CHECKLIST
[ ] Each main visitor group has a clear action and destination.
[ ] Every page has a purpose and main action.
[ ] The first scope is separate from ideas for later.
[ ] Available and missing material are listed.
[ ] Missing items have a named person to supply or confirm them.
[ ] Sources, usage permissions and privacy have been checked.
[ ] The review owner and other reviewers are named.
[ ] Questions about future changes and publishing are recorded.

Keep the completed brief locally for scoping. Copying or downloading the template does not submit it to Charitas.