Marketing strategy

Give your marketing choices a clear basis.

Work through six stages, from agreeing the brief to preparing an operating plan. Use evidence to explain your choices and connect them to the work your team will do.

Services are in development. Start here begins organisation setup; submitting your setup saves a request without activating a service.

This page explains the six-stage method. Charitas delivery is in development, and availability must be confirmed for your workspace.

Six-stage method

Work through the six stages

Each stage gives the next one a basis, from a shared brief through to actions and review.

Merefield Community Pantry. Recruit eight new weekly packing volunteers over twelve weeks.Follow the fictional example through all six stages. Actions and spending need human review.

Six-stage method

Alignment

Agree the purpose of the strategy and the brief for the work.

Input
Recruit eight weekly packing volunteers over twelve weeks, with four coordinator hours per week.
Decision
Limit the brief to volunteer recruitment; exclude a donation campaign.
Output

Draft brief

Goal
Eight new weekly packing volunteers.
Scope
Volunteer recruitment only; no donation campaign.
Capacity
Four coordinator hours per week.

Evidence and assumptions

The challenge and capacity are fictional inputs. The weekly limit needs review.

Human review

Coordinator reviews the recruitment scope and proposed four-hour weekly limit.

See the proposed plan
Illustrative strategy

Proposed operating plan

Draft actions for the fictional pantry. Costs exclude staff time; spending is unapproved.

  1. Publish reviewed packing-role details

    Owner
    Volunteer coordinator
    When
    Week 1
    Proposed cash cost
    £0 cash
    Review
    Check hours, duties and enquiry route before publication
  2. Place local volunteer notices

    Owner
    Outreach lead
    When
    Week 2
    Proposed cash cost
    £60 printing
    Review
    Confirm permission; record enquiry source weekly
  3. Run two volunteer intro sessions

    Owner
    Pantry lead
    When
    Weeks 3 and 6
    Proposed cash cost
    £40 materials
    Review
    Record attendance and confirmed starters after each session

£100 proposed cash budget, excluding staff time; not approved

Weekly enquiry, attendance and confirmed-starter counts; week-six decision to continue or revise the approach. No results recorded yet.

Coordinator reviews actions and capacity; budget holder must approve spending. No automated publication or delivery implied. A designated person confirms exact changes before they are saved.

Questions, answered.

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